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• Influencer Marketing for Promoting New Tourist Destinations: The Case of Albania

  Erjon Uka, Eldian Balla

  37

  2025-12-25

• The Role of Social Media and Digital Marketing in Consumer Behavior

  Arba Taraku, Elfrida Taraku

  258

  2025-12-25

• Revolutionizing Sports Marketing through Digital Strategies

  Ada Gashi, Ada Gashi

  384

  2025-12-25

• SOCIAL MARKETING, SOME RECOMMENDATIONS FROM ALBANIA

  BLERIM KOLA, ELTON NOTI

  5

  2018-03-20

• Sports Marketing Strategies, Navigating the Intersection of Globalization and Internationalization

  Ada Gashi

  190

  2025-03-25

• The Strategic Integration of Artificial Intelligence in Digital Marketing: Global Case Studies and Implications for the Albanian Emerging Market

  Lazerta Rista, Teuta Thanasi Biti

  177

  2026-03-25

• Generation Z and the Evolution of Social Media: A Two-Decade Analysis of Impact and Usage Trends

  Taulant Kullolli, Brunela Trebicka

  77

  2023-11-23

• The Impact of Marketing on Managing Seasonality in Tourism

  Elton Noti

  361

  2025-12-25

• Analysis of Consumer Decision-Making in the Mobile Telephony Market: The Case of Operators (Vodafone and One) in Albania

  Ansi Kotollaku, Rezarta Kalaja

  187

  2026-03-25

• Consumer Attitudes Toward Asian Brands in Western Balkan Countries

  Hasim Deari, Azeta Tartaraj, Eldian Balla

  319

  2026-03-25

• Digital Innovation Hubs Transforming Business and Marketing Collaboration

  Ilindena Sotirofski, Gentiana Kraja

  235

  2024-04-23

• Gen Z’s Perception of Energy Drink Brands

  Eldian Balla, Hasim Deari

  318

  2025-12-25

• The Role of Ethical Practices in Shaping Consumer Perceptions: Evidence from Leading Albanian Companies

  Celnik Mujollari

  368

  2025-12-25

• Interdisciplinary Collaboration in Tackling Real-World Challenges

  Ariola Harizi, Brunela Trebicka

  254

  2025-12-25