Media Literacy in the Era of Globalization: Innovative Strategies for Decoding Information


  • Blerina Gjerazi Lecturer, Faculty of Law and Political Science University of “Aleksandër Moisiu”, Durrës, Albania



Media education, Globalization, Strategy, Information, Digital media


This paper explores the pivotal role of media education in addressing challenges posed by misinformation, deliberate disinformation campaigns, and the manipulation of public opinion in the contemporary digital communication and media landscape. By emphasizing globalized information interactions, it underscores the need to cultivate a culture of critical media analysis and essential skills for discerning information. Through an exhaustive literature review, the research assesses existing media education paradigms, scrutinizing their efficacy in preparing individuals for discerning engagement in digital challenges. Leveraging case studies and exploring renowned organizations, projects dedicated to fostering media literacy, and innovative platforms designed to enhance digital literacy skills, the study investigates global approaches to media literacy initiatives, focusing on successful practices across diverse regions. The role of technology is examined both as a contributing factor to and a mitigating force against challenges in media education. This exploration includes innovative tools and platforms designed to augment digital skills. Recognizing cultural dimensions, the research acknowledges the diversity of socio-cultural contexts within which individuals interpret media. Ethical considerations underscore the responsibilities of key stakeholders in championing the cause of media literacy. By providing a comprehensive examination of effective strategies and amalgamating practical knowledge and theoretical frameworks to navigate contemporary information challenges on a global scale, this paper makes a significant contribution to the scholarly discourse on media education.


Received: 25 December 2023 / Accepted: 25 February 2024 / Published: 23 April 2024




How to Cite

Gjerazi, B. (2024). Media Literacy in the Era of Globalization: Innovative Strategies for Decoding Information. Interdisciplinary Journal of Research and Development, 11(1 S1), 18.