The Intersection of Data Exchange Markets and Supply Chain Management: Opportunities, Challenges, and Future Directions

Abstract

The convergence of data exchange markets and supply chain management (SCM) is transforming organizational capabilities for operational efficiency, transparency, and innovation. This paper investigates the evolving relationship between these two domains, outlining historical developments, current applications, and emerging trends. Utilizing a multi-case study approach—featuring Maersk, Amazon, and Walmart—it explores the strategic role of technologies such as blockchain, AI, and IoT in facilitating scalable, secure, and interoperable data exchange. A SWOT analysis highlights the strengths, weaknesses, opportunities, and threats of this integration. Despite substantial benefits, several barriers persist, including privacy concerns, regulatory challenges, and resistance to collaboration. Recommendations are proposed for advancing resilient and data-driven supply chain ecosystems.