Vol. 12 No. 3 S1 (2025): December 2025 - Special Issue

Articles

• Consumer Protection in the Age of Influencers: The Case of Albania in the Context of EU Integration

  Ikbale Tepelena, Vaeld Zhezha

  1

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• Analysis of Perceptions on the Effect of Legislative Solutions on the Success of E-Banking Services in Kosovo

  Anisa Haxhosaj, Kristaq Kume

  7

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• Assessing the Determinants of Profit Allocation in Albanian Enterprises: An Empirical Analysis using Regression Techniques

  Jonada Mamo

  13

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• Factors Influencing Human Resource Performance in Universities: A Dual Perspective on Administrative and Academic Staff

  Gentiana Kraja, Llambi Prendi

  21

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• The Impact of AI in the Revenue Increase of the Companies

  Dardan Madani

  31

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• Influencer Marketing for Promoting New Tourist Destinations: The Case of Albania

  Erjon Uka, Eldian Balla

  37

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• The Intersection of Data Exchange Markets and Supply Chain Management: Opportunities, Challenges, and Future Directions

  Griselda Korsita, Flora Merko, Bajram Korsita

  44

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• Exploring Key Job Preferences in the Banking Sector: Insights into Employee Priorities for Enhancing Job Satisfaction and Retention

  Jonida Lama

  53

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• Implementation of Sustainable Practices and the Impact of the Institutional Environment

  Sylë Krasniqi, Nagip Skenderi

  60

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• Leveraging AI for Personalized Digital Marketing Campaigns in Albania

  Teuta Thanasi Biti, Lazerta Rista

  73

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• Challenges in Shaping AI Governance in Europe: A Multi-Stakeholder Approach

  Oliana Sula, Juliana Osmani

  81

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• How have Foreign Direct Investments Influenced Economic Development in Albania, for the Period 2015 – 2023

  Shaqir Rexhepi, Ikbale Tota, Rovena Vangjel

  87

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• The Regional of Agricultural Production as Strategy for Orientation of the Support Policies

  Maksim Meço, Bislim Ahmetaj, Halit Xhafa

  94

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• The Effect of Labor Shortages on Performance Management Systems in the Albanian Labor Market

  Luftim Cania, Avjola Pasha

  99

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• Employment Incentive Policies for Youth and Marginalized Groups: Opportunities and Challenges in Building Skills for the Labour Market

  Kejdi Dhuli

  103

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• Green Economy and Sustainable Development New Trend of the EU States- Legal and Economic Aspects

  Lindita Liçaj, Luljeta Berisha

  110

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• The Methodology Employed in Studying the Success of Female Entrepreneurship

  Fatos Turkaj, Ermira Qosja

  117

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• Digitalization of Tax Services in Albania and its Impact on Taxpayer Self-Declaration and Compliance

  Ledja Kokalari, Erinda Guma

  126

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• Digitalization in Public (External) Auditing Fields-the Challenges: An Empirical View of Albania

  Mirela Miti, Almida Kafia Hoxha

  133

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• The Impact of European Integration on the Labor Market in Albania: Challenges, Opportunities, and Perspectives

  Suela Spahija, Shqipe Xhaferri

  141

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• Legal Regulation of Labor Relations Focusing in Hybrid Work

  Zamir Hoxha, Sanie Doda

  147

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• Dimensions of Circular Economy Implementation in Albanian Companies: An Empirical Study by Enterprise Size

  Klarida Prendi, Arif Murrja

  153

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• Integrating GIS into Sustainable Tourism Strategies

  Medjon Hysenaj, Ditmira Tahiri

  160

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• Budgeting System and Climate Change Governance: Challenges and Opportunities for Sustainable Development in Albania

  Albana Jupe, Aida Mosko

  167

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• Application of Artificial Intelligence (IT) in Business Management in Durres District, Albania

  Sanie Doda, Gaqo Tanku

  172

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• Adapting the EU “Farm to Fork” Strategy to Albania: Opportunities and Challenges for Sustainable Agricultural Transformation

  Eva Hyna, Ela Golemi

  181

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• The Life Insurance Market in Albania: An Overview of Developments and Perspectives

  Iva Sulaj

  186

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• The Financial Impact of Tourism in Albania: Innovation, Digital Transformation, and Economic Growth

  Kristina Çyço, Ejona Duçi

  194

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• The Importance of Work Characteristics on Current and Prospective Employees

  Martin Serreqi, Xheni Rusi

  203

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• Dynamics of Trade, Tourism, and Economic Activity: A Study of European Countries

  Daniela Lika

  210

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• How Technology is Reshaping Work Patterns

  Elda Dollija, Kriselda Gura

  218

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• The Risk of Credit Concentration: A Study of the Construction Sector

  Ervis Bejko, Bernard Dosti, Daniel Borakaj

  225

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• Exploring the Relationship Between HRM Practices and Financial Performance Indicators (ROA and ROS): A Case Study of Enterprises in Kosovo

  Arta Jashari-Goga

  237

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• The Impact of Remittances on Economic Development and the Labor Market Structure in Albania

  Besiana Elezi, Alma Zisi

  247

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• Interdisciplinary Collaboration in Tackling Real-World Challenges

  Ariola Harizi, Brunela Trebicka

  254

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• The Role of Social Media and Digital Marketing in Consumer Behavior

  Arba Taraku, Elfrida Taraku

  258

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• Are Albanian Businesses Protected Against Exchange Rate Risk? A Study on Forward Contracts and Euro Depreciation

  Adela Cafuli, Rovena Vangjel Troplini, Merjeme Zyko

  271

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• The Necessity of Harmonizing National Accounting Standards, IFRS and the Law on Revenues and Expenditures: The Case of Albania

  Hysen Hoda, Natasha Hoda

  282

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• Medical Innovation, and Economic Growth: A Review

  Orion Mucaj, Anri Troja

  288

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• Achieving Economic Development through Solid Waste Path

  Jonida Gashi, Alma Zisi

  295

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• Regional Comparative Analysis of Albanian Tourism Law: Strengths and Weaknesses of a Law that should Follow the EU Green Agenda and Immediate Tourism Demand Changes

  Leida Matja, Rezana Konomi

  302

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• How does Risk Management Affect Foreign Investment Returns in Albania

  Shaqir Rexhepi, Sanije Doda

  311

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• Gen Z’s Perception of Energy Drink Brands

  Eldian Balla, Hasim Deari

  318

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• Regional Development Tourism for Albania

  Evelina Lusha, Luljeta Hasani

  326

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• Does the Trade Exchange Ratio Affect Political Relations Between the Western Balkan Countries?

  Daniel Borakaj, Eva Teqja

  335

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• Management of a Public Organization and the Effects of Human Capital Development on Organizational Performance

  Besmira Botusha, Enida Istrefi Zhugri, Xhesida Tragaj

  340

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• The Importance of Green Hotels in the Hospitality Industry: Best Practices

  Aseda Banushaj, Doriana Matraku Dervishi

  348

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• A GARCH Model Method for Assessing Value at Risk (VAR)

  Ardit Gjeçi, Athina Tori, Jurgen Belulaj

  355

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• The Impact of Marketing on Managing Seasonality in Tourism

  Elton Noti

  361

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• The Role of Ethical Practices in Shaping Consumer Perceptions: Evidence from Leading Albanian Companies

  Celnik Mujollari

  368

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• Smart City and Big Data in Insurance: What Could be the Impact of Smart City on Insurance in Albania

  Arben Reka, Luljeta Gjoni, Robert Kosova

  372

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• Perception of the Quality of Public Services in the Vlora Region Before and After the Territorial Reform

  Deana Delaj, Mithat Mema

  378

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• Revolutionizing Sports Marketing through Digital Strategies

  Ada Gashi

  384

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• The Impact of Artificial Intelligence on Commercial Banks in Albania

  Arjeta Shpuza Hallunovi, Blerta Dragusha

  390

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• Future of Jobs and Human Capital in the AI Era in the EU and Beyond

  Julejda Aliaj Gërxhi, Abela Lame

  395

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