The Methodology Employed in Studying the Success of Female Entrepreneurship

Abstract

The literature on female entrepreneurship is extensive, yet there is no consensus on the most effective methodologies for studying success factors. Some studies primarily rely on quantitative analyses to identify the impact of economic and institutional variables, while others employ qualitative methods to explore the individual experiences of female entrepreneurs. The lack of a unified approach creates gaps in understanding the key determinants of business success among women-led enterprises. This study aims to review the existing literature on the methodologies used to analyze the success of female entrepreneurship. The objective is to identify the advantages and limitations of different research methods and propose a more comprehensive methodological framework. The review is based on an analysis of recent scholarly publications, including articles indexed in scientific databases. Both quantitative methods (statistical analysis, regression models) and qualitative methods (case studies, interviews) are examined, with a focus on their effectiveness in studying female entrepreneurship. The findings indicate that a combination of quantitative and qualitative methods provides a more comprehensive understanding of entrepreneurial success. While quantitative methods offer generalizable and comparative insights, qualitative approaches facilitate a deeper exploration of contextual and subjective factors. This literature review suggests an integrated methodological approach for future research on this topic.