Integrating GIS into Sustainable Tourism Strategies

Abstract

Geographic Information Systems (GIS) have become a powerful tool for tourism planning and management, enabling spatial analysis and advanced data visualization. The use of GIS in the tourism sector includes mapping of tourist attractions, accessibility analysis, planning tourist routes and environmental impact assessment. GIS technology helps in the development of sustainable tourism by identifying areas with high tourism potential and minimizing negative impact on the environment through geospatial analysis. This study examines the role of GIS in promoting tourist destinations, analyzing visitor behavior and optimizing tourist services. Furthermore, the integration of GIS with other technologies such as Artificial Intelligence (AI) and Big Data enhances the analysis capabilities, helping to predict tourist flows and improve their experience. The study highlights the importance of using GIS as a strategic tool for developing effective tourism management policies and for promoting a more sustainable and intelligent approach to the development of this sector.