Regional Comparative Analysis of Albanian Tourism Law: Strengths and Weaknesses of a Law that should Follow the EU Green Agenda and Immediate Tourism Demand Changes

Abstract

For Albania, tourism is rising to be a very significant sector. With a yearly fast rise shown by the numbers on tourism influxes, tourism is the most significant contributor to GDP of around 27% (2023). While the travel sector is trying to satisfy demand with supply and change companies to fit the different needs of visitors, the legislative framework is not responding at the same speed. Tourism and travel regulations in Italy, Greece, and other surrounding nations fit two criteria: they offer fresh angles and insights to this vital industry while complementing European goals including sustainability and the Green Agenda. Though the fast changes in tourist demand call for a more flexible legal framework that adapts and offers fresh insights on the evolving tourism environment in Albania, the tourism Law in Albania is not entirely out of current. The researchers of this paper have assessed seven aspects of the legislation that they think are essential for addressing the new reality of rising tourism and for enhancing its capacity to resist shifting socio-economic forces. Examining these requirements regionally alongside all the nations in the area helps to highlight variations and pinpoint areas where legislation may be improved, so enabling tourism to become a key source of income for Albania. Through a benchmarking analysis the authors have implemented a methodology that allows for structuring of the law in the main Law regulation areas, pointing out differences as well as strengths and weaknesses for all neighbor countries with Albania. The study gives recommendations on what is to be improved in the near future so to comply with European agendas as well as with the increased tourist demand in Albania.