Strategic Approaches to Enhancing Organizational Vitality

Abstract

This paper examines organizational change strategies and their impact on organizational vitality and performance in enterprises in Montenegro. It further analyzes how management dominance, employee participation, and information flow interact within the framework of classical change strategy models. The empirical findings indicate that enterprises in Montenegro predominantly rely on directive, top-down change strategies, characterized by low levels of employee participation and limited bidirectional communication. While such approaches support short-term operational efficiency, they tend to constrain the development of long-term organizational vitality. The paper argues that integrating participatory and creative change strategies, including the spontaneous approach, represents a critical strategic direction for enhancing organizational adaptability, innovation, and transformative capacity. The findings further suggest that effective change management should be understood not only as a tool for improving efficiency, but also as a strategic mechanism for achieving sustainable organizational vitality and long-term performance.

Received: 19 January 2026 / Revised: 19 February 2026 / Accepted: 2 March 2026 / Published: 25  March 2026